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A funky sorta thing on the nose - almost like a blueberry infused rootbeer thing.
This is described as an "Semi-Dry Red" - a designation I would typically avoid. However, it's dryer than your average cheap Australian and/or Californian plonk sold as legit wine. Everything about this wine is soft - tannins, acid, fruit, and earth are all present but all are very mild - a decent step above your Beaujolais Nouveaus. For fruit, it's mostly cherry and though I do get some RS, it's less than one would expect. A fine quaff - the more you sit and contemplate, the more some strange, slightly medicinal, things come through.
A bit of a Twizzler thing on the finish with some black pepper creeping in as well.
It's actually a rather acceptable offering for a kitschy label and a semi-dry - perhaps not a wine for daily drinking but a fine compromise for the average red drinker and those who prefer whites. I could see this working for Thanksgiving, actually, where you want something food friendly and not too complex.
Wine: 6
Value: Take it for what it is